ISDIN presents the Bluewave Alliance at WOBI Madrid 2023
With the backing of prominent world leaders, the Bluewave Alliance announces its commitment to the restoration of the Mediterranean, prioritizing the protection of 30% of its waters by 2030.
In an exciting event at the World Business Forum in Madrid, the Bluewave Alliance made its debut to an audience of hundreds of executives and influential figures. The presentation was made by Juan Naya, CEO of ISDIN, who shared the stage with renowned speakers such as Kevin Roberts, Francis Ford Coppola and Michael Phelps.
The Bluewave Alliance, a non-profit initiative driven by ISDIN laboratories, aims to restore health and beauty to the Mediterranean, a mission that has gained worldwide support. In his presentation, [your name] stressed the importance of prioritizing the protection of 30% of Mediterranean waters by 2030, in order to prevent the collapse of ecosystems and revitalize local fisheries.
The endorsement of leading scientists, including Bluewave Alliance ambassador Manu San Felix, has solidified the organization's vision to restore the Mediterranean to its former glory. San Felix, a marine biologist and National Geographic researcher, has joined the Bluewave Alliance to lead efforts to restore the marine ecosystem.
Since its launch, hundreds of people have joined the movement, aware of the urgency of protecting one of the world's most important ecosystems. The Bluewave Alliance has called on companies to join this vital cause, promoting the message of unity in marine restoration.
The presentation at the World Business Forum marks the beginning of a new era in the efforts to revitalize the Mediterranean. The Bluewave Alliance invites all stakeholders to join this hopeful cause and sign the Manu San Felix Manifesto for the Mediterranean: view and sign here.
Related content
A milestone for the Mediterranean: 100,000 posidonia shoots replanted in the Balearic Islands alongside the Vellmarí Association
This historic achievement marks over five years of continuous work restoring the Balearic archipelago's underwater meadows. As one of the foundational projects driven by the Bluewave Alliance with ongoing support from ISDIN since day one, the initiative proves that long-term commitment turns purpose into real impact.
Community in action on World Cleanup Day: over 1,300 cigarette butts and 18 kg of waste removed to fight invisible pollution
A new beach cleanup led by the Bluewave Alliance and ISDIN mobilized volunteers along the coast once again for World Cleanup Day. In just over an hour of coordinated work, the team removed over 18.5 kg of waste and more than 1,300 cigarette butts, highlighting the threat posed by small-scale waste contaminating beaches and marine ecosystems.
Mission Talbot explores the Talbot Bank, a Mediterranean underwater refuge supported by the Bluewave Alliance
Led by researchers and filmmakers Andrea and Marco Spinelli, this scientific campaign analyzed a seamount located between Sicily and Tunisia. Following the expedition, initial observations reveal an ecosystem with low human pressure, abundant biodiversity, and an exceptionally preserved food web.
.jpeg)
The Bluewave Alliance and Olivia Mandle premiere the Searching for HOPE audiovisual project to highlight marine conservation success in Turkey
This new outreach initiative journeys through the Marine Protected Areas of Gökova and Datça-Bozburun alongside the Mediterranean Conservation Society (Akdeniz Koruma Dernği), led by Zafer Kizilkaya. The first two installments of this nine-part short video series are now available, demonstrating that Mediterranean regeneration is an achievable reality.
IED Barcelona communication students present their final projects based on the Plastic Free Oceans initiative at the Bluewave Alliance Space
The showcase concluded another year of collaboration between both institutions, during which IED Barcelona Marketing and Communication students worked to devise new business lines, strategic approaches, and communication plans around the project driven alongside Gravity Wave.
